Rootes Group - Britain’s Second Largest Car Company
Hello all! :D
Once the umbrella group that held the names of many of Britain’s most distinguished car marques, the Rootes Group, in its early years, was a model of efficiency thanks to the partnership of the eponymous Rootes brothers, who helped to make the firm the second largest in the UK.
Sadly, the firm struggled during the post-war era, and while most fingers point to the infamous Hillman Imp as the model that broke the company, it was in fact a catalogue of bad timing and decisions, both within and external to the builder, that led to its long and painful demise.
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