Boi-1da on Dancehall Influences, Working With Drake and Sampling | Red Bull Music Academy

► Subscribe to Red Bull Music Academy: Toronto super-producer Boi-1da recalls how he sought inspiration in dancehall to produce global hits for Rihanna and Drake and bring some fun back to the clubs. Beginning in the mid-2000s, hip-hop producer Boi-1da helped shape and define the sound of a new Toronto thanks to an early partnership with another local up-and-comer, Drake. ► #Boi1da #HipHop #RedBullMusicAcademy _____ Playing yin to Noah “40” Shebib’s yang, Boi-1da made his mark with hit songs like “Best I Ever Had,” “Forever” and contributions to a growing roster of rap artists including Eminem, Nicki Minaj, Lil Wayne, Meek Mill, Nas and many more. In the second half of the 2010s, the Toronto-raised native of Jamaica further expanded his reach with the global hits “Work” for Rihanna and “Controlla” for Drake, as well as collaborations with Kendrick Lamar, PARTYNEXTDOOR and Lana Del Rey.