Internet Celebrities Gathering For Medical Aesthetics | The Fortune Code In The Era Of “Involution”

On July 13, Xiaoran, an internet celebrity in Hangzhou, died from organ failure and skin ulceration as a result of surgery for cosmetic liposuction. Recently it has caused many public discussions and received attention from government media. The current medical aesthetics market in China is growing rapidly. From 2012 to 2019, its scale compounded with an annual growth rate reached %, China has also become the second-largest medical aesthetic service market in the world, accounting for 13.5% of the total global medical aesthetics market share. Why are more and more people going for Aesthetic Medicine? It is because, behind the boom in the cosmetic surgery industry, China’s economy has been experiencing serious involution. The current economic involution has given rise to the boom in the medical aesthetics industry, and meanwhile, it has begun to rewrite the shape of China’s social economy and people’s lifestyles in a subtle way.