G-SHOCK 2100 SERIES: BORN AN ICON

#NEVERGIVEUP Born in Japan in 1983, G-SHOCK was the result of one man’s mission to create the indestructible watch. Since then, G-SHOCK has been at the heart of extreme sports, fashion, art and street culture, becoming renowned for its ‘NEVER GIVE UP’ mantra and for creating iconic watch designs that are built to last. G-SHOCK’s new icon, the best-selling GA-2100, is an evolution of the very first G-SHOCK watch design from 1983. In a short space of time it has impacted the world of street culture with its toughness, functionality and bold design, whilst inspiring a new standard of watches in the wider 2100 series, including the new GM-2100 and the slimmer S2100.