Making Of They Don’t Care About Us_4

The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, MIchael responded, “ ’They Don’t Care About Us’ has an edge, and Spike Lee had approached me. It’s a public awareness song and that’s what he is all about. It’s a protest kind of song ... and I think he was perfect for it“. Michael also collaborated with 200 members of the cultural group Olodum, “who swayed to the heavy beat of Salvador’s ’samba-reggae’ music“. The media interest surrounding the music video exposed Olodum