Adriana Lima KIA World Cup 2014 TV Commercial Ads

As one of FIFA Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for futbol in a new brand campaign. This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S. In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of Futbol for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Lets All Be Futbol Fans. The complete brand effort consists of 3 TV spots, radio, print, social media support including 3 vine videos, digital banners, point-of-sale and a dedicated FIFA landing page: The TV will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties (including ABC) for six weeks. The three spots are titl