Unit 4 - MR2300:Secondary Research in Marketing Research

Paul Tilley Опубликовано: 3 окт. 2014 г. This unit looks at the role of Secondary Research in the Marketing Research Process: In this video we: Review the Marketing Research Process Define and explain what secondary research is Define and explain the advantages and the disadvantages of secondary research Discover the various types of secondary research Determine how to evaluate the value of a piece of secondary research Describe the common objectives of secondary research.