Mr. BP Ravindran, CEO, BrandsNext, said, “A strong foundation has been laid in the past two years

: WayCool Foods is India’s leading food and agri-tech enterprise. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its tech arm CENSA, it offers technology products as customizable SAAS solutions across six verticals namely, Farm Tech, Procurement Tech, Processing and Warehousing Tech, Distribution Tech, Consumer Tech, and Fin Tech with an integrated core leading to transparency and intelligence across the entire food and agri supply chain. Through its farmer engagement program - Outgrow, the company works closely with 2,00,000 farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,65,000 clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh, Freshey’s, AllFresh and Just Potate.