Olivia Dunne NCAA’s NIL Policy Revolutionizes Student Athlete Marketing

In July 2021, the NCAA made a groundbreaking announcement that allowed student-athletes to profit from marketing deals. Olivia Dunne, a 20-year-old All-American gymnast, already had a substantial following on social media. She started training at three years old and became the youngest USA International Elite gymnast at age 11, and won gold with the USA Junior National Team in 2017. By age 16, she had gained 100,000 Instagram followers, and her TikTok content showcasing impressive flips went viral during the pandemic.