In Beauty’s Cause (1933)

“The modern hairdresser must be a mechanic as well as an artist - judging by the variety of contrivances used in this Swedish exhibition.“ Unusual tracking shot of a line of women having perming curlers put into their hair by men in white coats. Closer shot of same - again moving. Another panning shot, this time showing women being attached to strange perming machines - metal clamps are attached to their curlers which in turn are attached to some kind of heating device by wires. Camera moves along a row of women having their perms. C/U of one woman attached to a machine. She smiles at the camera. C/U of another woman having the clamps attached. C/U of woman having her curlers taken out. Her hair is super curly. C/U of woman in an extraordinary hair drying device. Very high tech and sci fi! It is made of shiny metal. Modernistic. “The glazed coiffure - fashion’s latest cry.“ C/U of woman with a very ornate hairstyle incorporating kiss curls which are painted with some kind of hair colouring.