Ogilvy Paris x Etat Libre d’Orange – I AM TRASH / Les Fleurs du Déchet

OGILVY PARIS AND  PERFUMER ETAT LIBRE D’ORANGE CO-CREATING THE FIRST PERFUME MADE FROM TRASH. Inspired by the question “How can we reuse the exorbitant amount of waste that is left over from the industry’s process of fabricating perfume?“ comes a new innovation in the luxury fragrance industry. The first signature scent underway by the two collaborators?  I am Trash, Les fleurs du Déchet. To see beauty in trash, watch its aspiring film just as innovative as the ambition behind it. Credits : Brand: Etat