Facebook Vs Apple: Ads will never be the same ?! [2021]

The battle of Facebook vs Apple. Let’s jump straight into what exactly is happening. As of the new iPhone iOS release, Apple will be a big one, they’re bringing in IDFA (Identification for Advertisers) as a consent form that users need to approve before FB or other apps can get access to any user data. This comes in with the new module users need to install called the AppTracking Transparency SDK. What does this mean on an advertising level?