How Google Is Using Machine Learning in Google Analytics | Neha Bansal, Google

#GlobalMarketingDay #GoogleAnalytics Neha Bansal, Product Manager, Google Watch all session on #recordings Today’s marketer has to deal with a lot of data and has much less time to analyze all of it. Google Analytics recognizes this and therefore has invested in building technologies that convert data into insights, in an automated way. Takeaways: - Learn about top use-cases of Google Analytics data - Understand how Google Analytics is using Machine Learning to conver