Lexus NX Oculus Rift Experience

Visualise has unveiled a daring new driving experience for Lexus Europe, as a centrepiece to its new NX launch campaign, ‘Striking Angles’. With partners Amaze Digital Agency and Rewind FX, Visualise developed this incredible new driver experience for Lexus using the latest, positional tracked, Oculus Rift Headsets. Using the cutting edge, DK2 headset, consumers are able to virtually experience the car via an immersive and interactive car configurator, allowing users to create their own NX by selecting fro