366 Cans Challenge by Studio Blackthorns (10th Year Anniversary)

A challenge to celebrate our 10th year: a can a day in 2020! Happy Birthday Studio Blackthorns! We were proud to celebrate our 10th anniversary in 2020 with an ambitious challenge to help put behind what’s been a very forgettable year. The principle was to design a can a day for 366 days. Cans are booming right now, so we wanted to empower each individual brand with an array of fresh, bold and edgy concepts. Some concepts minimalist, some overcharged and some with augmented reality. The challenge covered all kinds of beverages from beers, wines, spirits and hard seltzers, to non-alcoholic drinks like coffees, sodas, CBD-infused potions etc. This project was more than just designing cans, it was about harnessing the power of design and strategic-thinking to create next-level brands. As a Strategic and Design firm, it was a fun and rewarding challenge which used only cans because we love the visual aspect of them and the space provided to express ourselves. Cans are not as environmentally friendly than glas