the fast forward commercial break #fast #forward #break #tele #waiting #ads #israel #cellcom

people hate waiting for what they love, This is probably why commercial breaks can be a pain for most people we decided to use this to our advantage when Cellcom, Israel’s biggest mobile company launched their new cellular network “generation 4.5“. with the help of different advertisers, over two week, we aired real commercials during the regular commercial breaks, but with a twist , all the commercials were running twice as fast, helping the viewers get back to their shows in half the time! This way, inste