Jake Gyllenhaal ( Cartier ) 2023 || Time Project ~ 12 short films
#jakegyllenhaal #cartier #timeproject #cartierwatches
He is intimidatingly handsome & 🔥...
What if true boldness meant taking your time ?
“At Cartier, time is not only what we measure, but also what we treasure.“
The Maison explores its relationship with time through 12 short films: 12 powerful performances on the nature of time, embodied by actor Jake Gyllenhaal.
· Full Time Project of 12 short films with Jake Gyllenhaal, directed by Sølve Sundsbø
Mastering the potential.
Since 1904, the legend of the Santos de Cartier watch has fed the imagination and creativity of the Maison. The influence of aviator Alberto Santos-Dumont infuses today’s collections, which Jake Gyllenhaal wears with an effortless sophistication. For Santos-Dumont, audacity consisted in dreaming up his life and taking risks. A century later, the world has changed, and audacity is also measured in time. The American actor understands its value, and his watc