The Dirtiest Porn Ever: Case Study

Each year, more than 7 million tons of waste, mostly plastic, washes up on our shores. But even with countless campaigns, PSA’s and new laws, the problem still persists. That’s why Pornhub, the world’s largest adult network, decided to mobilize their community of 150 million daily users for a good cause: Saving our oceans and beaches. In order to engage them and incite a direct response,, we launched “The Dirtiest Porn Ever”, an adult film shot on one of the most polluted beaches in the world. And to help clean it and other beaches up, we asked people to get dirty by watching the video on . For each view, the brand made a donation to Ocean Polymers, an organization dedicated to finding a sustainable solution to the removal and processing of ocean waste.