Scott Galloway - The Four - What To Do

Worth more than $2.3 trillion combined, the Big Four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business and Founder of L2, will showcase how the traditional rules of business don’t apply to the Big Four and identify ways that brands and companies can fight back. Scott Galloway is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital