AT&T - 1993 “You Will“ Ad Campaign

What is the story behind AT&T’s 1993 “You Will“ ads that so accurately predicted the future of technology? Seemed like AT&T predicted the future in 1993 within this campaign. All the applications in these ads that seem so prescient today were technologies that were being worked on at the time, but yet in place. The project management teams at several developer companies were working on exciting new areas of product development… from telemedicine, to video conferencing, to advanced fax technology, to video compression, to human factors research. That year several PhD’s were beginning to growing RGB crystals for flat screen TVs. It was all revolutionary stuff. Today, it’s not even a second thought. NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.