THE SMALL BIG - Animation 2

$1187 or $1200? Is it better to use precise or round ended numbers in negotiations?? THE SMALL BIG by Martin, Goldstein & Cialdini Every day you face the challenge of influencing and persuading others -- your boss, your work colleagues, your clients, your spouse, even your kids. But what are the most effective strategies when it comes to effective influence? In the new book, THE SMALL BIG, three heavyweights from the world of persuasion science demonstrate how it is the smallest changes that will often ma