Fanta Play Casemovie

The activation campaign ‘Fanta Play’ had to make Fanta more attractive for today’s youngsters. Serviceplan Benelux created a playful concept that encourages people to joke around with the Fanta cans. Coca-Cola wanted to translate the Fanta Play concept to a fun OOH campaign that reinforces the youngster’s Fanta brand experience in Belgium. The Fanta Play OOH campaigns were part of a bigger campaign fitting into the ‘live the moment’ Mantra.