McDonald’s opens in hungry Moscow, but costs half-a-day’s wages for lunch, 1990

In 1990, Moscow got a McDonald’s restaurant. Inside, customers lined up again for Big Macs, fries and shakes. The reviews were mixed. One man felt the food itself was wanting, while some wanted more. One woman, speaking in Russian, confessed to not knowing what it was she ate. But she did pronounce it “unusual and delicious,“ adding that “we need more of these places, there’s nothing in our stores or restaurants.“
Back to Top