Jack Trout on Positioning

Instrumental in developing the vital approach to marketing known as “positioning,“ Jack Trout is President of Trout & Partners, one of the most prestigious marketing firms with headquarters in Connecticut and offices in 13 countries. Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. With Al Ries, he co-authored the industry classic, Positioning: The Battle for Your Mind, Marketing Warfare, Bottom-Up-Marketing, and The 22 Immutable Laws of Marketing. Book Jack Trout at .