What is Behind Cheap Meat | Meat Lobby | ENDEVR Explains

The Consequences of Choosing Cheap Meat | Meat Lobby | Business Explainer Video The average price of one pound of chicken in 2019 was $ 1,92. That’s almost half of what it was in 1960. At the same time, the beef price fell by roughly 20%. Behind the cheap prices is an industry that aggressively consolidated on the last year. Companies like Tyson, JBS and Cargill dominated the market in the United States. The world nowadays produces more than three times the amount of meat as in 1970. All this while more and more evidence reveals that meat production has a huge negative impact on the environment, climate and human health. And here we are: more people are eating meat because it’s cheap (and delicious!), but production on an industrial level is coming at an exorbitant price. How did we end up here? In this video, we show what is behind very cheap meat. How conditions of suppliers, workers and animals have deteriorated so the meat can be as cheap as possible. And how strong the Meat Lobby is t