Shell Helix Commercial with Naomi Campbell - Vloeibaar Goud

Award-winning TV commercial, aired in 1995 on Dutch tv to promote superior Shell engine oil Shell Helix. The commercial, which ran in print and broadcast, used ’Vloeibaar goud’ as tagline, which means ’Liquid Gold’. Advertising strategist Paul Schweitzer from advertising group TWBA coined the phrase at a brainstorm session to illustrate the superior quality of the Shell engine oil compared to the rest of the market. Béla Stamenkovits, who was Executive Creative Director at TWBA at the time, and Lysbeth