Harvard i-lab | Positioning Your Brand Out Front

Adrian Gill, Brand Consultant and Mentor at the Harvard Innovation Lab, shares a pragmatic view on how founders can create and maintain a more sustainable brand advantage through focus on 3 simple things; Desirability, Differentiation and Design. Content covered includes: Case study examples including client work on the Barbados Rihanna brand campaign. Guidance on designers, logos and developing impactful creative with no money. Ways to avoid the trap of relying too heavily on functionality of technol