Fender Guitars “You Won’t Part with yours either“ add campaign 1965

Jon Martin and Randy Nauert discuss shooting the iconic Fender Jaguar ad in 1965- “Newport, June 1965. Fender Guitars was launching their famous, ’You wouldn’t part with yours, either!’ campaign and hired me to get this shot... I paid [Jon Martin] a little money, had him sign a waiver. He slung the Jaguar over his shoulder, paddled out on his board, turned around, and took off on the first good wave. He stood up, whipped the guitar around in front, I snapped the photo, and he finished ridding the wave into shore. We got it, one wave, first take. There wasn’t a drop of water on that guitar when he came in, either. We packed it back up, and it went back to the factory and got shipped.“ -Bob Perine,